Whenever I see a website making the SIGN UP button bold and big but SIGN IN small and faded I am reminded how toxic OKRs are and how it end up hurting the user

Whenever I see a website making the SIGN UP button bold and big but SIGN IN small and faded I am reminded how toxic OKRs are and how it end up hurting the user and eventually the business. Making people mistakingly create new accounts indeed helps you hit your # of sign ups goal but at what cost?