What it'll take is likely a cost/benefit for keeping your non-gmail-website workflow (and taking the leap to jump off gmail) vs. complying and using their (most

What it'll take is likely a cost/benefit for keeping your non-gmail-website workflow (and taking the leap to jump off gmail) vs. complying and using their (mostly usable) webmail site. They likely figure most will choose option#2 since it's so painful/expensive to do #1.