if a human participates in interactive gamified social media, and this participation begins to change, shape, reinforce or otherwise mutate their beliefs, for t

if a human participates in interactive gamified social media, and this participation begins to change, shape, reinforce or otherwise mutate their beliefs, for the purposes of the test are they still actually a human? could the entire social media mechanism (from the builders to the participants) be considered a form of a sort of singleton autonomous intelligence in and of itself?