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Basically - I have a full time job, so I need to be convinced that spending another 5 - 8 hours a day on a zoom replacement over the next few months is worth th

• webmaven 4y ago
  You're basically trying to de-risk the idea before committing to execution. You can't do this completely, but you can do it progressively. Without going into too much detail, I suggest reading "The Lean Startup" by Eric Reis and "Running Lean" by Ash Maurya. Optionally (especially if you intend to go the enterprise route) include "The Startup Owners Manual" by Steve Blank. Your first step will be to validate user demand. Make one or more landing pages, using your guesses about who would be interested and of compelling features, and see whether people even try downloading or registering for the (currently fictional) app. Iterate on this until you get a good idea of what users find compelling enough to try downloading or signing up. Follow up with surveys or questionaires to refine your target market and the value proposition they find compelling. You'll find more detail on this process and the next steps in the works I've pointed you toward. At each stage your goal is to learn whether you should continue by eliminating the biggest risk (Maybe people aren't interested in alternatives? Maybe people aren't willing to pay? Maybe they want different features than you thought? Maybe they sign up but don't actually use the solution? Maybe they use it so much you can't cover costs with what you're charging? Maybe getting more users by buying ads is too expensive? Maybe users don't ask their friends or colleagues to sign up?). Good luck!