My uneducated guess is that it's a combination of: - sense of community - feeling like he (and by extension, his fans) know something that "experts" and "the

My uneducated guess is that it's a combination of: - sense of community - feeling like he (and by extension, his fans) know something that "experts" and "the mainstream" don't know - existing car enthusiast culture that grafted onto Tesla and then onto Musk himself - Tony Stark/Iron Man myth that people started to project onto him - bots