40% of people surveyed in this not-so-scientific survey knew what it was. Despite there not being any real reason why they should know (there has been no effort

40% of people surveyed in this not-so-scientific survey knew what it was. Despite there not being any real reason why they should know (there has been no effort into marketing them beyond the tech circles, as far as I can tell, unlike a hashtag which is used by nearly every television show, and explained by said television show). And despite the second most used mobile OS not having a default implementation. I don't know what you define as successful, but to me this qualifies. I was hoping this article would be able how marketers don't generally do anything useful with the barcodes. Sending you to their website (probably designed for desktops) is not the way to go. He touched on this, but then focused on QR code's lack of ubiquity.