Copying a comment from below - it’s been a while since I read the book, but I think Johnson had hypothesized that more modern reading experiences (e.g. browsing

Copying a comment from below - it’s been a while since I read the book, but I think Johnson had hypothesized that more modern reading experiences (e.g. browsing the Internet) might require more context switching and mental processing than traditional written formats like a newspaper. Granted, he wrote the book in 2005, but I do think memes and other internet-native forms of content are challenging in new and different ways.