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Key insight here is right at the middle: "People will not adopt a technical solution that serves to replace a manual task, if that solution is less efficient th
by ryanlchan 15y ago
Key insight here is right at the middle: "People will not adopt a technical solution that serves to replace a manual task, if that solution is less efficient than the manual task it replaces. How could we think that QR codes for marketing would work any better than CueCat? Did we not learn the first time?"
No matter how great technically, no matter what the reward is at the end, if you can't get people to use the product it's not useful.
- prodigal_erik 15y agoAs I saw it, the CueCat's problem was needing to be tethered to a computer with web access, which nobody at the time habitually carried in their pocket.
- LargeWu 15y agoAlso, it required a very specific hardware device.
- becomevocal 15y agoExactly. If they end up making the whole process frictionless, I feel QR codes will come out alright. That, and a bit of education on what they are / do. As he states in the article, even in SF most consumers are in the dark.