I think I read a quote from someone at IDEO or a similar company. The designer said that every time someone came to them saying "I want the next iPod," the desi

I think I read a quote from someone at IDEO or a similar company. The designer said that every time someone came to them saying "I want the next iPod," the designer would think to themselves "Then show me the next Steve Jobs!" Jobs famously said that design isn't how it looks – but how it works. That distinction is a big reason companies have such a hard time catching up to Apple on quality (and often, popularity).