That's the way to use it for disseminating the information, 100%. Been doing it for a while for several projects and it's a fantastic broadcast tool to keep in

That's the way to use it for disseminating the information, 100%. Been doing it for a while for several projects and it's a fantastic broadcast tool to keep interested people updated on news they want to hear. The main trick is to never waver off topic. This doesn't replace a mailing list though. Not even close. There are simply parts of the target audience that aren't on Twitter. So Twitter needs to be combined with the newsletter, the RSS feed, a dedicated sub on Reddit and what have you. Together these result in a lot of reach. They also cross-pollinate well.