Such is the case with the fashion industry. You have the trend setters, the top designers who innovate. Then you have the smaller design shops who employ "artis

Such is the case with the fashion industry. You have the trend setters, the top designers who innovate. Then you have the smaller design shops who employ "artists" and ask them to copy and mimic the best. Things don't necessarily look fancy or nice because they are, but because they typically debut in a velben good. They begin to lose their luster as the copycats catch on and as the market becomes over-saturated with copycat designs, the trend setter is forced back to the drawing board to create the new, fresh look.