Their "Living Pictures" messaging doesn't resonate with me - letting viewers set the focus themselves strikes me as an interesting tech display the first two ti

Their "Living Pictures" messaging doesn't resonate with me - letting viewers set the focus themselves strikes me as an interesting tech display the first two times, and then nobody will bother. Especially if there's a massive download associated with that ability. However, letting the photographer set the focus post-facto, "print" that image into a jpeg, and finally share that jpeg in the standard fashion ... that seems like the real benefit ("take a picture super fast, and get it right later!"). Lytro alludes to this benefit, but they talk about "getting it right later" in the context of the end audience interacting with the Living Picture (TM) ... which I think is a gimmick that the audience will tire of. But the original photographer will love it for the generation of final product (once the resolution issue is solved), by moving the fiddly "get the focus etc right" effort from "in the moment, time-sensitive" to "post-production, leisurely".