You're right, that was the point I was trying to make. One of the hardest decisions an entrepreneur faces is deciding when it's no longer optimal to keep pursu

You're right, that was the point I was trying to make. One of the hardest decisions an entrepreneur faces is deciding when it's no longer optimal to keep pursuing an idea that just doesn't look like it's going to take off. If the founder is super-passionate about the idea, fine. But, there are likely founders that get to ramen sustainability, and find it even harder to "let go" because there's no external impetus to do so.