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Personally, I think it'd be a much more intellectually honest viewpoint if Apple started showing off this creative process instead of the word "magic" being tos
by aantix 15y ago
Personally, I think it'd be a much more intellectually honest viewpoint if Apple started showing off this creative process instead of the word "magic" being tossed around so loosely.
It's not magic; it's hard working designers iterating, researching, collaborating, and then iterating more to make a great product. And it's damn hard work.
Lift the curtain Apple and give Ive (and the others) their due.
- radicaldreamer 15y agoIsn't the process a part of their competitive advantage though?
- forensic 15y agoThe entire point of the design process is to produce magic. Why would you want to destroy that? It's one thing to give insider looks like Valve does with developer commentaries. It's quite another to give up on providing and selling magic. Magic is the goal of technology.
- chrischen 15y agoWell obviously it's not "magic." Magic is just a marketing term anyways.