I think you're thinking too narrowly about general chit chat content. E-commerce for example is still very much in the function of using your own website. As I

I think you're thinking too narrowly about general chit chat content. E-commerce for example is still very much in the function of using your own website. As I would say is documentation, e-learning, saas, company information, etc. It's a more purposeful web. What is dead though is the general blog like content and community platforms of old, the era of Wordpress blogs, forums and hobbyist websites is certainly gone.