The point is that this is only the beginning of a deluge that will build over time. For example, defense-in-depth was once an academic notion that nobody serio

The point is that this is only the beginning of a deluge that will build over time. For example, defense-in-depth was once an academic notion that nobody seriously considered due to the difficulty of implementing it. Far better if the operators would only be more vigilent or the perimeter were just made stronger. Then the threat model began to morph and the legal liability framework changed and suddenly nobody was laughing anymore. Talking in terms of "people should" and "people shouldn't" and "if only this group would" is avoiding reality. And reality doesn't care if you're ready for it. Personal data is a liability. We can profit from it now because we're still in the heyday, but that's going to end.