There’s an ad I see a lot for a travel company with a catch line that goes like ‘what do you think you’ll regret more when you’re old, [scene of production of p

There’s an ad I see a lot for a travel company with a catch line that goes like ‘what do you think you’ll regret more when you’re old, [scene of production of perfume/couture ad in background] the things you didn’t buy [cut to generic-looking sandy beach] or the places you didn’t go?’ Every time I see it, I think ‘well obviously neither, that’s not what people regret’ and I guess I’m just worried that people believe the message of the ad.