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The name of the article should be "Why you should explain what your service does". The problem isn't that we are prematurely given a sign up button--it's that t
by dclaysmith 15y ago
The name of the article should be "Why you should explain what your service does". The problem isn't that we are prematurely given a sign up button--it's that they haven't convinced the visitor that they should click it.
You should be able to make a compelling case for your product in a single page AND provide them with a clear call to action.
- badclient 15y agoYou really mean "Why you should explain what your service does persuasively", right? Almost all pages have some explanation of the service. But there's a huge difference between an explanation and a compelling explanation as you point out.