>I cannot believe I am about to explain Twitter, but for those of you who are not on the social media platform fondly referred to as “the hellsite” by its most

>I cannot believe I am about to explain Twitter, but for those of you who are not on the social media platform fondly referred to as “the hellsite” by its most committed users: the dumbest users and the smartest users post the exact same way. Sentence fragments, inconsistent punctuation, half-baked ideas, and a strong propensity for trolling are all among the power users’ most consistent traits. >Trolling is crucial, actually. See, one of Twitter’s major engagement mechanisms is the quote-tweet dunk, where you post someone else’s tweet to make fun of it. This means that Twitter heavily incentivizes bad behavior. Sure, a good own will drive engagement, but so will an obviously stupid take that provides other users with an opening to dunk, thus spreading your original tweet further. There is no incentive to be reasonable. I’m going to say it again, because this is a fundamental law of Twitter: there is no incentive to be reasonable.