I immediately thought it was a joke myself - besides the picture of the thinkpad with a bolted on e-reader on a messy desk, the laptop name is "Sodom" backwards

I immediately thought it was a joke myself - besides the picture of the thinkpad with a bolted on e-reader on a messy desk, the laptop name is "Sodom" backwards and the writer's name is an anagram for "A Sex Tool". Either someone's taking the piss, or terrible at naming things...