I think the real message here is not that metrics are bad, but that they are misused. Imagine if every time you went to the doctor with a fever and they took yo

I think the real message here is not that metrics are bad, but that they are misused. Imagine if every time you went to the doctor with a fever and they took your temperature, the doctor prescribed an ice bath to bring your temperature down. You wouldn't conclude that thermometers are evil, you'd switch doctors. Same goes for most of the metrics here. Metrics are useful to navigate BY, not to navigate TO. If you have skilled and experienced managers, you can get a lot of value out of all of the metrics listed in the article.