> Then there’s the naming of it. Calling a metric ‘Impact’ sends a strong signal about how it should be used, particularly by managers. And this makes it very e

> Then there’s the naming of it. Calling a metric ‘Impact’ sends a strong signal about how it should be used, particularly by managers. And this makes it very easy to misuse. Impact is pretty clear to me. You can find the site of an impact by looking for the smoke coming out of the crater.