Did McDonald's internationally do better over the last 20 years than it did in the US? Between 1990 and now, it seems to me that it lost a lot of cultural grou

Did McDonald's internationally do better over the last 20 years than it did in the US? Between 1990 and now, it seems to me that it lost a lot of cultural ground domestically, (and so did Pizza Hut, Gorbachev commercial and all). The few times I've gone into a McD's lately, every single time they've heavily pushed a "How did we do?" survey, as though they're a jilted lover wondering what went wrong. The optics in 1990 were as much for Americans as for Russians, but if it happened today, Americans wouldn't be impressed; they'd need something like opening a Chick-fil-A in Saudi Arabia.