It looks like they're trying to force an art into a science and it's just ridiculously off the mark. I wonder if agencies have to do this thing to have somethin

It looks like they're trying to force an art into a science and it's just ridiculously off the mark. I wonder if agencies have to do this thing to have something more concrete to prove to clients even if it's bullshit and they know it. Also, it's pretty impressive seeing the Pepsi branding just get progressively worse over the years. It's a little out there by today's standards, but I kind of like the 1898 branding the best.