Turning on my cynicism switch on a bit. The author is a very good content marketer. A hot topic in our corner of the world — which is author’s target audience —

Turning on my cynicism switch on a bit. The author is a very good content marketer. A hot topic in our corner of the world — which is author’s target audience — is Elon Musk buying Twitter. Musk tweeted that the percentage of bots is the main issue of the deal. He disputed Twitter’s number of 5%. I believe the author writing prompt was just: a headline about fake Twitter accounts showing a number significantly higher that 5%. That’s it. Whatever the methodology, that was the author’s goal. The article achieved this goal. Otherwise is completely irrelevant. Even for the person who wrote it.