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Unlike passive media consumption though, Twitter needs users to submit content (tweets, replies) to give lurkers something to do.
by candiddevmike 4y ago
Unlike passive media consumption though, Twitter needs users to submit content (tweets, replies) to give lurkers something to do.
- jeromegv 4y agoYes and no, just like any major media platform, huge majority of tweets being seen are from a very small group of influencers/popular person. That's why when you join twitter, it suggests to you a lot of people to follow that are already big.
- brabel 4y agoThere's only a yes in your answer.
- FalconSensei 4y agoNo. You can have only 10% of accounts actively tweeting and the rest just consuming what those post. All those - active and not - are monetizable
- Hamuko 4y agoYou don't really need that many people to submit content though. I imagine most YouTube users have never uploaded a single video, and they don't need to, since there's basically no end to available content there.
- devmor 4y agoTwitter specifically added the annoying feature of your likes being shown to your followers so that lurkers would be actively contributing to the algorithm though. As long as lurkers are "liking" content, their local network will see an engagement increase.
- remram 4y agoThis is a second-order objective though. The goal is to show ads to humans on the platform. Having a lot of human authors (or any kind of content authors) generating content is a way to achieve the goal, not a goal in itself. There are other ways to achieve the goal, such as making ads more relevant (targeted advertising), having users consume more of the same content (recommendation), having the same content take longer to consume (periscope). Growing the number of human posters is definitely not a requirement.
- raydev 4y agoThe people who create content do it in such massive amounts that this never seems to be an issue.