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Regardless of what people think about McDonalds, this is a very symbolic move. People in the west remember those 90s scenes on TV of McDonalds opening in Russia
by system16 4y ago
Regardless of what people think about McDonalds, this is a very symbolic move. People in the west remember those 90s scenes on TV of McDonalds opening in Russia, and it was symbolic of Russia opening up and a new prosperous relationship with the west. I would not be surprised if the US government nudged McDonalds to exit swiftly and publicly like this because the optics are very clear: Russia is going backwards.
- mbg721 4y agoDid McDonald's internationally do better over the last 20 years than it did in the US? Between 1990 and now, it seems to me that it lost a lot of cultural ground domestically, (and so did Pizza Hut, Gorbachev commercial and all). The few times I've gone into a McD's lately, every single time they've heavily pushed a "How did we do?" survey, as though they're a jilted lover wondering what went wrong. The optics in 1990 were as much for Americans as for Russians, but if it happened today, Americans wouldn't be impressed; they'd need something like opening a Chick-fil-A in Saudi Arabia.