I suspect that redesigns (e.g. packaging, UIs) should happen in a lean agile way. And over time, the new design would replace the old. I just think that redes

I suspect that redesigns (e.g. packaging, UIs) should happen in a lean agile way. And over time, the new design would replace the old. I just think that redesigns are too risky to do all in one release. Redesigns can cause too much cognitive overload and dismisses the emotional connection with the old design that customers have built up over time. I think redesigns should still happen, but maybe is smaller steps. Where these small steps can be easily A/B tested or rolled back.