3 ms·
I think the suggestion is that they are going to remove the branding rights from the franchise owners “de-Arching” them. So there will be no McDonalds branded r
by samwillis 4y ago
I think the suggestion is that they are going to remove the branding rights from the franchise owners “de-Arching” them. So there will be no McDonalds branded restaurants in Russia.
- tut-urut-utut 4y agoCould they actually do that if the “lease” contract expires? (if that is the correct term for a franchise).
- pionar 4y agoI assume there's a clause in the franchise agreement covering this sort of thing. If the franchisor decides to exit a market, the agreement probably provides a process to do so. Not a McD franchisee, but I've been involved in franchise businesses before.
- scohesc 4y agoWhat will McDonalds do if Russian franchises/restaurants just keep using the golden arches, menu item names, etc? Sure they might taste different - but what is McDonalds' recourse? Not sure they can do anything if they've decided to remove themselves from doing business in Russia. Seems similar in situation to the knock-offs in other countries that McD's doesn't do business in.