5 ms·
Interestingly enough, there is a quote from the Jobs book, from Ive, that was tweeted by Bianca Bosker, who works at the Huffington Post: https://twitter.com/b
by technoslut 15y ago
Interestingly enough, there is a quote from the Jobs book, from Ive, that was tweeted by Bianca Bosker, who works at the Huffington Post:
https://twitter.com/bbosker/status/127357233632788480 https://twitter.com/bbosker/status/127357233632788480
"Jony Ive:'I pay maniacal attention to where an idea comes from...so it hurts when [Jobs] takes credit for one of my designs'"
As much as Jobs considered Ive a 'spiritual partner' there was still a power play that existed between the two.
- AllenKids 15y agoWell then next time Apple introduces a new design, he better hauls his ass up on the stage to receive the applauds. I personally would love that.
- deleted 15y ago[deleted]
- bomatson 15y agoI second that notion, creative talent of this magnitude needs to be recognized more often!
- jsz0 15y agoI wonder if this is why Apple started showing their little 'how its made' videos at the end of new product announcements that have often featured Ives talking about design.
- emehrkay 15y agoFunny, not really, that he wasn't in the 4s' video. Didn't have shit to say that wasn't said in the 4's vid.
- mtgentry 15y agoprobably because the form factor hadn't changed.
- ary 15y agoApple has been showing "how it's made" videos for a very long time. http://vimeo.com/11899632 http://vimeo.com/11899632 (see 35:05 to 39:00).
- siglesias 15y agoJobs has never taken credit for a design, has he? People who are uninformed just assume it's Jobs, and that perhaps is what Ive is referring to. He probably meant "it hurts when [Jobs] gets credit..." If you look at the Objectified interview, along with nearly every promotional video that Apple puts out, it's very clear that Ive is the design guy.
- ugh 15y agoCould be an internal thing. I really can’t remember Jobs ever publicly and personally taking credit for design. But maybe he did inside the company? I guess we will have to wait for the book for more context.
- nobody31415 15y agoI think it's more that when the NYT talks about the new "Job's designed iPad", Ive kicks the cat.
- gnaffle 15y agoThat might be. I did read something on folklore.org about Steve Jobs often being told an idea, dismissing it as stupid, and, several weeks later, often coming back with the same idea thinking it was his own.
- dylanhassinger 15y agoRecently I read an interview where Steve said he had the idea for a "piece of glass with a keyboard on it", i.e. the iPad. Who knows...
- ArbitraryLimits 15y agoHe didn't have to take credit for any particular designs, he just took credit for all the designs because of his unofficial role as "taste maker." That's way harder to refute. It's like giving Chuck Norris credit for all living things because he's allowed them to live.
- 15y ago
- azulum 15y agowe've been working our asses off. so it was the royal 'we' this whole time?
- aantix 15y agoPersonally, I think it'd be a much more intellectually honest viewpoint if Apple started showing off this creative process instead of the word "magic" being tossed around so loosely. It's not magic; it's hard working designers iterating, researching, collaborating, and then iterating more to make a great product. And it's damn hard work. Lift the curtain Apple and give Ive (and the others) their due.
- radicaldreamer 15y agoIsn't the process a part of their competitive advantage though?
- forensic 15y agoThe entire point of the design process is to produce magic. Why would you want to destroy that? It's one thing to give insider looks like Valve does with developer commentaries. It's quite another to give up on providing and selling magic. Magic is the goal of technology.
- chrischen 15y agoWell obviously it's not "magic." Magic is just a marketing term anyways.
- chugger 15y agoat the end of the day. Steve Jobs had the final say on everything.
- Jayasimhan 15y ago" [Jobs] " in the quote was added by the person who quote's Ive. He might have meant anyone.. These injected words change the meaning of a sentence.
- burke 15y agoIt was almost surely edited from "he", which would have been obvious by context.
- ryanklee 15y agoWhat you are looking at is part of a standard, accepted and necessary editing practice whereby pronouns such as "he", "she" and "it" are replaced with their antecedent pronouns; in this case "he" was replaced with "Jobs". There's nothing suspicious about it.
- thought_alarm 15y agoIt's been said of Steve, at least in the early years, that if you wanted to know what Steve thought of an idea of yours, you would tell Steve your idea, he would tell you "that's shit" and come up with half a dozen reasons why your idea is shit, then he'd go off an meditate. If Steve comes back as says "hey everyone, I just had this great idea" then he liked your idea.
- shawndumas 15y ago"There is one vice of which no man in the world is free; which every one in the world loathes when he sees it in someone else; and of which hardly any people [...] ever imagine that they are guilty themselves. I have heard people admit that they are bad-tempered, or that they cannot keep their heads about girls or drink, or even that they are cowards. I do not think I have ever heard anyone, [precious few], accuse himself of this vice. And at the same time I have very seldom met anyone [...] who showed the slightest mercy to it in others. There is no fault which makes a man more unpopular, and no fault which we are more unconscious of in ourselves. And the more we have it ourselves, the more we dislike it in others. The vice I am talking of is Pride. . . . . . . In fact, if you want to find out how proud you are the easiest way is to ask yourself, “How much do I dislike it when other people snub me, or refuse to take any notice of me, or shove their oar in, or patronise me, or show off?” The point is that each person’s pride is in competition with every one else’s pride. It is because I wanted to be the big noise at the party that I am so annoyed at someone else being the big noise." -- C.S. Lewis, Mere Christianity, chapter 8.