Recently my wife found some Bubble Tape in the store. We were kind of taken aback by how horrible the modern packaging was. - https://m.media-amazon.com/images

Recently my wife found some Bubble Tape in the store. We were kind of taken aback by how horrible the modern packaging was. - https://m.media-amazon.com/images/I/61pGZX8pXLL._SX679_PIbundle-2,TopRight,0,0_AA679SH20_.jpg https://m.media-amazon.com/images/I/61pGZX8pXLL._SX679_PIbun... The entire "Bubble Tape" text is in an illegible font under a giant Hubba Bubba logo, as if kids have some sort of Hubba Bubba brand loyalty they're trying to play on. I assure you they don't. - https://www.mashed.com/img/gallery/the-untold-truth-of-bubble-tape/intro-1594529669.jpg https://www.mashed.com/img/gallery/the-untold-truth-of-bubbl... Compare to the old packaging. It was clean, fun, and to the point of the fun that waited inside for the kid. It's as if the modern redesigners didn't realize they're marketing to children.