4 ms·
> I don't buy orange juice anymore because I don't know what "Made from Real Oranges*" means anymore. Don't be silly --- it means you are buying juice from ora
by nkurz 4y ago
> I don't buy orange juice anymore because I don't know what "Made from Real Oranges*" means anymore.
Don't be silly --- it means you are buying juice from oranges that has been stripped of all flavor, stored in tankers for a year or two, and then reconstituted by adding "flavor packs" built by recombining the chemicals found in different oranges. Pretending this isn't clear to consumers is just anti-progress.
Along those lines, the book "Squeezed" is pretty good, and details the argument of the Tropicana lawyers who actually make this argument. Here's a New Yorker article about it: https://www.newyorker.com/books/page-turner/ask-an-academic-orange-juice https://www.newyorker.com/books/page-turner/ask-an-academic-....
- johnday 4y agoI'm not sure if you're being sarcastic, but I really don't think this is "clear to consumers".
- Jarmsy 4y agoThey're definitely being sarcastic
- dredmorbius 4y agoSRSLY? ;-)
- nkurz 4y agoI'm being sarcastic that it is "clear", and being genuine when I say that orange juice industry lawyers argue that consumers are not confused about what "Not From Concentrate" means despite such contortions. I do highly recommend Hamilton's Squeezed book for a more detailed expose. It's available from libraries, both physical and online. It's not for everyone, but if you care a lot about food regulation and the way that producers get around the law to deceive consumers, it's great.