The idea has potential. It will appeal to people who have to do a lot of reading, writing and thinking; and who are currently distracted by a lot of applicatio

The idea has potential. It will appeal to people who have to do a lot of reading, writing and thinking; and who are currently distracted by a lot of applications and features on their all-purpose devices. Theoretically, you can turn off the Wi-Fi, put the writing app in focus mode, turn off notifications and avoid googling and looking at email and twitter. In practice, it is nearly impossible to do so. Which is why there are so many focus apps, pomodoro timers etc. It takes a lot of will power to avoid distractions. Unlike a Kindle this thing can be used to key in text. It certainly has a niche. What we don’t know is how big that niche is, and whether it will cause others to adopt non-distractive devices.