Yep. Replace the prominent brand logo of a consumer product with something in a generic sans serif font (in a different orientation!) and people are going to th

Yep. Replace the prominent brand logo of a consumer product with something in a generic sans serif font (in a different orientation!) and people are going to think it's a generic alternative and skip straight past it, straw or no straw. There's no straw on the Tropicana in my fridge... I mean, I imagine younger McDonalds customers feel far more emotional connection to the brand's clown than anyone does to a straw, but replacing Ronald with some "healthy eating" pictures isn't going to kill sales at a branch nearly as much as quietly replacing the golden arches with an "M" in Generic Gothic...