Some acquisitions are for the underlying technology, not the product. Some acquisitions are for the team, not the product. Some acquisitions are of the brand,

Some acquisitions are for the underlying technology, not the product. Some acquisitions are for the team, not the product. Some acquisitions are of the brand, with product in a supportive 2nd place. Some acquisitions are for the customers, with product in a supportive 2nd place. Some acquisitions are for the product, but to be tuned for a different customer market, context, bundle of other products, etc. And some acquisitions are for the product as is, with intentions of improving the product on a trajectory compatible with existing customer use. But with greater resources put behind sales, marketing, development, polish, or other useful aspect. -- Only the last reason results in a pure win for existing customers. So from a customer perspective, or a product love perspective, most acquisitions are mixed bags at best. And potential product/service-cancellation disasters at worst.