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The article also praises the design of the new lid, which was - surprise - one of the most derided elements of the redesign in professional product design commi
by eps 4y ago
The article also praises the design of the new lid, which was - surprise - one of the most derided elements of the redesign in professional product design comminity. The idea was that you'd feel like squeezing an orange when opening the carton. In reality, you'd be squeezing that nipple to get to your OJ. Worked out as expected.
- Spooky23 4y agoSometimes design professionals are more aligned with fashion than the customer. Customers love little touches like that. Kids will grab the bottle and be delighted by it, etc.
- wodenokoto 4y agoSister comment links to a contemporary news report, saying that the cap was the only element to be kept when returning to the old carton. https://youtu.be/WJ4yF4F74vc?t=29 https://youtu.be/WJ4yF4F74vc?t=29
- whywhywhywhy 4y agoIt's not a nipple it's just an orange shaped cap, when they say squeezing an orange they don't mean squishing it they mean rotating half an orange on a juicer. Think the rest of the design deserves derision but don't see anything wrong with the cap assuming it's grip-able.