This is what test markets are all about. Proctor and Gamble has this down to a science, there are courses and books. Better to fail in a test market or two.

This is what test markets are all about. Proctor and Gamble has this down to a science, there are courses and books. Better to fail in a test market or two. Lose much less money than flopping nationwide too. Love Tropicana orange juice but this is an example of poor management.