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I'm not sure AirBnB is a good example. Their brand is their name. They aren't a product on a shelf. I'm not sure there is a logo terrible enough to make someone
by throwaway742 4y ago
I'm not sure AirBnB is a good example. Their brand is their name. They aren't a product on a shelf. I'm not sure there is a logo terrible enough to make someone close their website and not book a room.
- filmgirlcw 4y agoWell, I think you run the risk of not making the app icon (if there is an app) or logo recognition worse. When Uber changed its logo to the weird map pickup thing from the “U” — it hurt them. That’s not a 1:1, obviously because Uber is much more homescreen reliant than Airbnb is, but that doesn’t mean too can’t have bad internet logo redesigns. To say nothing of terrible website redesigns, which have killed companies before (Digg v4). Again, I’ve come around on the Airbnb one personally. I think it works now.
- throwaway742 4y agoPoint taken. I forget people use apps sometimes. I do everything through the browser.