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No one makes Dairy Queen soft serve but Dairy Queen. Everyone makes 50% time based group coupons.
by dusing 15y ago
No one makes Dairy Queen soft serve but Dairy Queen. Everyone makes 50% time based group coupons.
- jemka 15y agoThe point was that Dairy Queen isn't based off some spectacular technology. > Everyone makes 50% time based group coupons. Everyone? That's silly. Do you mean the coupon market is saturated? I would agree. But Groupon is at the very top. How does that doom them?
- lien 15y agoDairy Queen has physical locations, serving that specific location and market. It takes time for the company to do research on specific market segment and why there needs to be a physical location there. It also takes time to build, train, and hire employees in order to service that market. Groupon: user is only sustainable based on type of deals. business model easily replaceable by any upcoming player. plus there's so many things going inside the company right now...Groupon's own sales team is suing the company? come on, what does that speak to the company itself? the whole company is made up of salespeople!!
- jemka 15y agoDon't get caught up on the metaphor. It's ice cream. That was the point. If you, or anyone else, wants to explain why Groupon is doomed, then do so without saying the reason is because it's "not based on any real technology". That's the comment I was replying to. I'm not defending Groupon.
- lien 15y agojemka, my point is that Dairy Queen has more real technology than Groupon. Their icecream is their product. Groupon has none. Groupon has coupons as a product and that's not a technology. Icecream is!!
- jemka 15y agoThe point you're painfully missing is that success of a company (including Groupon) isn't dictated by how much or little technology they use. If you feel Dairy Queen was a bad metaphor for that, then I apologize for your confusion.
- lien 15y agoSure, Groupon is successful, but is it sustainable? To me, it's not a good business model because it could be easily copied, easily replaceable, and anyone could do it. Short-term success doesn't translate into a sustainable business model.
- lien 15y agoDairy Queen has physical locations, serving that specific location and market. It takes time for the company to do research on specific market segment and why there needs to be a physical location there. It also takes time to build, train, and hire employees in order to service that market. Groupon: user is only sustainable based on type of deals. business model easily replaceable by any upcoming player. plus there's so many things going inside the company right now...Groupon's own sales team is suing the company? come on, what does that speak to the company itself? the whole company is made up of salespeople!!
- ceejayoz 15y agoThat statement is useless, it can be reversed easily. "Anyone can make soft serve ice cream. No one makes Groupons but Groupon."