4 ms·

Yes - if I'm interpreting that rapidly-changing GIF correctly, where previously people were drawn to the brand name now their eyes focused on "100% Orange" ...

Yes - if I'm interpreting that rapidly-changing GIF correctly, where previously people were drawn to the brand name now their eyes focused on "100% Orange" ... which completely commoditizes the contents. "I couldn't find the stuff we normally get, so I bought this one because it was cheaper".

shkkmo 4y ago
Yeah, scanning a shelf, I would assume that the redesigned package was one of those internal brands with very generic package design.
- Fomite 4y ago
  This was absolutely my impression too. "One is Tropicana, the other is the slightly upscale store brand."