That would have been the fallacy of unjustifiably arguing from the general to the specific. What you have stated are arguments why a company might choose to reb

That would have been the fallacy of unjustifiably arguing from the general to the specific. What you have stated are arguments why a company might choose to rebrand. They are not arguments that Tropicana should have done it, and not when it did. My guess is that the marketing people drank too deeply of their own Kool-Aid, so to speak.