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I think most importantly it's that sideways text is harder to process at a glance than what we're used to. So, it ends up becoming a design element rather than

I think most importantly it's that sideways text is harder to process at a glance than what we're used to. So, it ends up becoming a design element rather than text. And the orange/straw icon is also, in some ways, a pictograph for recognition.

bee_rider 4y ago
The orange with the straw was pretty good branding, pretty unique while being straight to the point. They also had that ad in the 90's. https://youtu.be/wUVp3zyqo3s https://youtu.be/wUVp3zyqo3s