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>Given that most liquid orange just is just reconstituted concentrate anyways, buying the liquid form means paying for the shipping and space cost of the water.
by ameister14 4y ago
>Given that most liquid orange just is just reconstituted concentrate anyways, buying the liquid form means paying for the shipping and space cost of the water.
You're incorrect. The "fresh" non-concentrated market is a lot bigger than the concentrate market in the US, at least. Has been since the 80's. It's more than a 10:1 ratio, actually.
- woodruffw 4y agoDo you have a source for that? Not that I don't believe you; it's just surprising. My understanding was that orange juice ships poorly, even among fruit juices, which is why the concentrate market was still large. Edit: I found a survey from 2009[1] where non-reconstituted orange juice was over 50% of the market. So I'm completely wrong about this! [1]: https://crec.ifas.ufl.edu/media/crecifasufledu/extension/extension-publications/2009/2009-Dec-citrus-juice-market.pdf https://crec.ifas.ufl.edu/media/crecifasufledu/extension/ext...
- fy20 4y ago"Not from concentrate" juice is still pasteurised and stored in tanks for months or years before being packaged into the final supermarket packaging, with vitamins, minerals and flavourings added to revive it. It's not any healthier than concentrate, but it is more expensive to store and transport as the water isn't removed.
- woodruffw 4y agoI guess that explains how they get around the spoliation. Thanks for the explanation.
- deleted 4y ago[deleted]