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It actually happened to me, actually more than once on drastically changed designs. I buy the same thing I had at home, because I like it, and why change things
by GuB-42 5y ago
It actually happened to me, actually more than once on drastically changed designs. I buy the same thing I had at home, because I like it, and why change things that work?
At the store, I don't see it. I may notice that product with the same name, but the spell is broken, it is no longer the product I mindlessly buy again and again, and it may be a good occasion to try something else. Even worse, I may end up buying competing products that look more like the original design than the new design of the same brand.
- toast0 5y agoI've seen some brands where they changed the design, but they have a plan to retrain people. There will be a callback to the old design on part of the packaging, or they use the old packaging but change the name, but on the top corner write 'same great taste as whatever the old name was'. Maybe they wait a few months or even years to confirm that sales didn't fall before they can fully shed the old branding.
- test1235 5y ago>Even worse, I may end up buying competing products that look more like the original design than the new design of the same brand. I wonder what the legal implications would be of copying a product's old abandoned design? Especially if the original was to revert back?