4 ms·

I hadn't noticed the redesign (I don't buy OJ all that often). But looking at it - the sentence at the bottom of the article totally matches my impression of it

by chiph 4y ago

I hadn't noticed the redesign (I don't buy OJ all that often). But looking at it - the sentence at the bottom of the article totally matches my impression of it being a discount store brand. > On the other hand, the new packaging failed to impress the consumers, with clean lines, a lack of visuals, transforming the once indistinguishable orange juice into a "generic store brand" product. It reminds me of the failed redesign of the JC Penny logo. The new logo was crisp, clean, modern, and was 100% not what their customers were looking for. https://www.businessinsider.com/jcpenneys-new-logo-2013-5 https://www.businessinsider.com/jcpenneys-new-logo-2013-5

lupire 4y ago
Specifically, they threw away "Penney" which was, you know, the name of the company that everyone knew.
- CamperBob2 4y ago
  I figured rebranding Kentucky Fried Chicken to "KFC" would cost them the farm, but it doesn't seem to have hurt. The Penney's people probably felt they could get away with the same approach.
  - mark-r 4y ago
    As long as they don't lose the Colonel, they can't screw up too bad. And since the actual Colonel Sanders has been dead for years and replaced by a cartoon, he's now immortal.
    - kbelder 4y ago
      I was going through a bunch of old newspapers I inherited from my mother. I noticed in one of them from the '60s that they had an ad for a "Sanders Cafe", some kind of Kentucky-Fried Chicken precursor. A marketing redesign I was never aware of. The news articles were interesting... "Nixon swears he'll never resign". But the old marketing was also fascinating. I had to ask my wife what the ad meant which was advertising "fashion for ladies-in-waiting".
WWLink 4y ago
The new logo was hideous and the giant square box they put in every store window looked bad lol. It's funny thinking about that now, because JCPenney just like every other retail big box chain, got rid of all their window displays decades ago. I dunno what they were thinking. It's still not uncommon to drive past a macys and see a giant facade that's mostly painted over because they decided they didn't need window displays.

by chiph 4y ago

lupire 4y ago

Specifically, they threw away "Penney" which was, you know, the name of the company that everyone knew.

CamperBob2 4y ago
I figured rebranding Kentucky Fried Chicken to "KFC" would cost them the farm, but it doesn't seem to have hurt. The Penney's people probably felt they could get away with the same approach.
- mark-r 4y ago
  As long as they don't lose the Colonel, they can't screw up too bad. And since the actual Colonel Sanders has been dead for years and replaced by a cartoon, he's now immortal.
  - kbelder 4y ago
    I was going through a bunch of old newspapers I inherited from my mother. I noticed in one of them from the '60s that they had an ad for a "Sanders Cafe", some kind of Kentucky-Fried Chicken precursor. A marketing redesign I was never aware of. The news articles were interesting... "Nixon swears he'll never resign". But the old marketing was also fascinating. I had to ask my wife what the ad meant which was advertising "fashion for ladies-in-waiting".

WWLink 4y ago

The new logo was hideous and the giant square box they put in every store window looked bad lol. It's funny thinking about that now, because JCPenney just like every other retail big box chain, got rid of all their window displays decades ago. I dunno what they were thinking. It's still not uncommon to drive past a macys and see a giant facade that's mostly painted over because they decided they didn't need window displays.