> What was the 'terrible commercial mistake' that the sriracha guy made? "He does not bother going after restaurants and other businesses that use his sauce in

> What was the 'terrible commercial mistake' that the sriracha guy made? "He does not bother going after restaurants and other businesses that use his sauce in their dishes and products, even though he could make millions from them in licensing fees. His company's advertising budget is nothing. He hasn't even bothered to trademark the name "sriracha."