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OK, my initial post was premature, After some googling, sites can get income using the CPM/CPI model(Cost per thousand impressions). I stand corrected.
by conorgdaly 15y ago
OK, my initial post was premature, After some googling, sites can get income using the CPM/CPI model(Cost per thousand impressions). I stand corrected.
- conorgdaly 15y agoContinuing with that thought though: if the people advertising didn't see some sort of gain(financial or otherwise), they wouldn't be long in pulling the ads from HN. It's great getting eyeballs & all but if that doesn't turn into something more concrete, nobody's gonna pay. Sure, other advertisers would step in but they'd see the same results(minimal\zereo ROI) as previous advertisers, and before long, HN would be regarded as a no go for CPI/CPM ads.
- fakelvis 15y agoThere's also another way of making money from advertising: flat rate. While I'm opposed to the idea of ads on HN, if it were to be implemented I can't imagine PG looking at CPI/CPC methods. Rather, I suspect advertising space would be 'rented' on a monthly basis for a much higher fee to technology companies, etc. But I'll reiterate: I'm against advertising on HN for multiple reasons (poor revenue model for a community like this; there are better alternatives; I don't like them), and I would not be surprised if PG was too (although I've not way of knowing).