4 ms·
Bankruptcy in Japan doesn't work the way it does in the West - it's pretty much a death sentence commercially in Japan. The brand will never be used again and
by FunnyBadger 4y ago
Bankruptcy in Japan doesn't work the way it does in the West - it's pretty much a death sentence commercially in Japan. The brand will never be used again and the assets will be liquidated. The loss of face and reputation makes it very different.
- wyldfire 4y agoBut doesn't the brand itself have value outside of Japan? When liquidating the company, why not license it to another manufacturer?
- 7speter 4y agoWhats the good of licensing a brand if the company was known for high quality products? Its kind of like how toshiba made laptops 25 years ago that still work today but now they just license their name out to be stamped on cheap crappy laptops that barely make it through their warranty period.
- wyldfire 4y agoDid you just answer your own question? It is precisely for that purpose - to give the impression that this lesser-known manufacturer produces goods with the original quality level of the licensed brand. Eventually, consumers catch on: > but now they just license their name out to be stamped on cheap crappy laptops
- 7speter 4y agoThe whole comment is me presenting my case for why these brands should just die instead of having their logo pasted on chinese crap to deceive consumers
- elzbardico 4y agoThis worked for years for whatever entities bought the brand Samsui, same for modern-day Marantz brand.
- 7speter 4y agoTheres a whole burgeoning trend of chinese manufacturers buying the licensing rights to defunct brands and putting the eerily branded goods up on amazon.
- hakre 4y ago> Bankruptcy in Japan doesn't work the way it does in the West Doesn't work in which part of the way it does work in the West? Is the brand part of the assets and impossible to be sold - as a brand - locally or globally as part of the liquidation with this Onkyo bankruptcy in Japan?