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Yeah, this direction worries me. I'm pretty fine with the search ads, but the moment they start trying to break into broader scopes it's going to be really hard
by lelandfe 4y ago
Yeah, this direction worries me. I'm pretty fine with the search ads, but the moment they start trying to break into broader scopes it's going to be really hard for me to square it with a supposed reputation for privacy.
- lapcat 4y ago> I'm pretty fine with the search ads Why? The cover story for App Store is that it's supposed to protect consumers, but then the consumer searches for an app literally by name, and the first hit is a completely different app that paid for an ad. How is that protecting consumers? Moreover, Apple added App Tracking Transparency, where the cover story is privacy, but coincidentally ATT has at the same time caused people to switch more to Search Ads, because third party ads have become less effective as a result. There's a conflict of interest here.
- lelandfe 4y ago> How is that protecting consumers? Meh. I think the paid results are pretty well demarcated, and are, visually, nearly identical to what they looked like at launch in 2016. Competitors bidding on keywords is definitely lame.