Largely, women are an underutilized demographic in the markets of a nearly $200B industry and represent a huge unrealized opportunity. Most of these pieces are

Largely, women are an underutilized demographic in the markets of a nearly $200B industry and represent a huge unrealized opportunity. Most of these pieces are not about "women are smart enough", ie- there is no intellectual barrier to the work and engagement, but signaling that women creating products for female consumers means that video games are in truth "by women and for women". As women increasingly hold higher degrees, raise their incomes, and need to work fewer hours to afford their lifestyles, they should have excess time and wealth that could be captured by gaming. Manufacturing female brand identities has been successful in other markets, and promoting female involvement or female exclusivity has been an effective continued motivator for engagement.